In response to the global COVID-19 pandemic, LVMH, the luxury conglomerate known for its high-end fashion and beauty brands, has announced a significant initiative to support the fight against the spread of the virus. The company revealed today that it is converting three of its perfume manufacturing facilities to produce hand sanitizer. These facilities, which normally produce fragrances for LVMH's renowned brands such as Christian Dior, Givenchy, and Guerlain, will now be dedicated to the production of essential hygiene products to meet the growing demand during this challenging time.
The decision to repurpose these factories reflects LVMH's commitment to leveraging its resources and expertise to contribute to the global effort in combating the pandemic. By utilizing their production capabilities to manufacture hand sanitizer, the company aims to address the shortage of essential supplies and provide support to frontline workers and communities in need.
LVMH perfume makers Dior, Givenchy will produce free hand sanitizer
Among the prestigious brands under the LVMH umbrella, Christian Dior and Givenchy will play a key role in the production of hand sanitizer. These luxury perfume makers, known for their exquisite fragrances and high-quality beauty products, will now shift their focus to the creation of free hand sanitizer to help meet the escalating demand for hygiene products.
Givenchy, Dior, and LVMH Brands to Make Hand Sanitizer
The announcement that Givenchy, Dior, and other LVMH brands will join forces to produce hand sanitizer highlights the collective effort of the company's diverse portfolio of luxury labels. By pooling their resources and expertise, these iconic brands will be able to make a significant impact in supporting public health initiatives and addressing the urgent need for essential supplies.
Luxury perfume makers Dior, Givenchy, will start producing free hand sanitizer
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